Your renteria entry

As a German Press Agency (dpa) subsidiary, news aktuell sees itself as an interface between the media and public relations – for targeted communications with added value for both. renteria provides our licensed customers from press offices and PR agencies with an app that includes a media and contact directory for any public relations work. Our objective is to cover the media landscape as comprehensively as possible in close cooperation with editorial departments to meet the individual wishes and specifications of media professionals.

Our 15-person, in-house research team works intensively each day to achieve these goals. There is strict compliance with the GDPR and all our employees are trained to comply with data protection regulations.

Your renteria entry advantages

  • You decide what details to include and how you wish to be contacted (by email, phone or otherwise).
  • You can select anything that really interests you from an extensive catalogue of topics.
  • You will receive a link to a personal area with your entry. There you can view your data at any time, edit and update it, change topics, add jobs or delete jobs. This provides you with full transparency.
  • In addition, our research team is also available for personal contact during our service hours.
  • You will receive fewer individual requests at your press or editorial office to update your addresses.
  • You can also contact us if you receive inappropriate mailings from any of our customers.
  • Do you blog? Are you an influencer? Emails will only be sent to you after you have separately confirmed an existing personal contact through the licensee.

Data protection and use of your data

  • Contacts with personalised data will only be entered after consent has been given and according to specifications provided by you and/or editorial management.
  • The entry contains your name, business contact details (email, phone and fax number, any other applicable information and links to your social media profile and address if any), journalistic activities and areas of expertise, job title, position and topics you focus on, all according to the personal details you provide.
  • There is a catalogue of main topics available with more than 1,700 keywords, which we are constantly expanding.
  • If you wish your data set or individual contact details to be deleted, they will be removed immediately and a written confirmation sent to you.
  • All data are stored exclusively on servers in Hamburg and protected by extensive technical and organisational measures (TOMs).
  • renteria provides customers with media and journalist data exclusively for use in their public relations work. Contact can be made in person within the scope of the specified topics or you can email your press material. Emails and personal contacts are governed by our general terms and conditions, whose details you can find at www.newsaktuell.ch/en/gtc/renteria/.

Media and contact data are additionally used by us to offer our customers specialised distribution lists by topic to supplement press releases distributed by our ots service. They are passed on to selected partner agencies that also make the data exclusively available to their own customers in accordance with the conditions mentioned above.